Exide to Unveil Battery Innovations at AAPEX 2018

Exide’s new EFB Technology answers the need for higher performing batteries for the premium market segment at a more competitive price point

Las Vegas, Nevada, October 29, 2018 – Exide Technologies (www.exide.com) will unveil the latest in battery technology to power the needs of consumers and their vehicles at the AAPEX 2018 show in Las Vegas, Oct. 30 – Nov. 1. Show attendees will see Exide’s first-to-market Enhanced Flooded Battery (EFB) product line, which includes Marathon® EFB for automotive and Nautilus® EFB for marine applications. Exide’s EFB line is coming to North America for the first time in a series of rollouts following the show.

“Exide has a 130-year history of introducing the latest innovations to meet changing market demands” said Vic Koelsch, President and CEO of Exide Technologies. “New vehicle technologies – ranging from sophisticated infotainment systems to charging ports and advanced safety features – have put unprecedented strain on batteries. To meet the additional power needs of modern and future vehicles, Exide has reinvented the flooded battery design with EFB to optimize performance and provide longer battery life at a more attractive price point relative to AGM.”

Exide’s automotive Marathon EFB provides added heat protection and delivers two times the cycle life of a standard flooded product with a higher charge acceptance over the life of the battery. Marathon has the same 4-year warranty as Exide’s AGM product, Marathon Max, at a more competitive price point. Exide’s Nautilus EFB is equipped with a maintenance-free design and offers improved cycling and greater durability to meet the increasing electrical demands in modern marine applications. Nautilus is backed by an industry-leading 2-year warranty.

In addition to bringing EFB to the North American aftermarket, Exide is transforming batteries from the inside out with its new state-of-the-art LifeGrid™ technology and ErgoLock™ cover design. LifeGrid is at the heart of every Exide flooded battery and improves battery performance with consistent power and enhanced durability. ErgoLock features a flat-top design, which provides superior leak resistance, and a strong integrated ergonomic handle for easy installation and portability.

“Choosing the right battery to meet their needs can be a confusing process for consumers,” said Koelsch. “Exide is changing the way we bring automotive batteries to market, leaving behind the “good-better-best” paradigm and offering products that actually align with their vehicle’s specific needs, Powering or Starting—instead of offering batteries that have no distinction other than price and warranty.”

To help simplify the buying process, Exide is focused on providing the right battery for the right need with its two lines of products including: “Power Your Vehicle” products sold under the Marathon name for those vehicles with additional power needs and “Start Your Vehicle” products sold under the Sprinter® name. Exide’s new product positioning helps guide the consumer to the battery best suited for their lifestyle and needs. Exide is also launching a new online battery finder tool which provides clear, simple recommendations based on vehicle content and consumer lifestyle.

Visit Exide’s Booth #3433 at AAPEX 2018 to experience the new Exide innovations first hand.

About Exide Technologies

Exide Technologies (www.exide.com) is a global provider of stored electrical-energy solutions for the transportation and industrial markets. Exide’s 130 years of technology innovation combined with operations in more than 80 countries enables the company to deliver compelling solutions for the world’s current and future power needs. Exide produces and recycles a broad range of products, serving the Transportation, Network Power and Motive Power market segments with battery and energy storage systems and specialty applications for a broad range of industries including: agricultural, automotive, electric, light and heavy-duty truck, marine, materials handling, military, mining, powersport, railroad, security, telecommunications, utility and uninterruptible power supply (UPS), among others. Exide is Powering the World Forward - history and scale combined with a start-up mentality make Exide the right choice for customers who want more than simply a battery supplier.


More news from Exide

More news from Exide

Lithium-Ion Battery from Exide LiFTFORCE LPX

Hyster-Yale Group grows battery portfolio with the addition of
GNB LiFTFORCE LPX lithium-ion batteries


Milton, Ga (May 14, 2019) – GNB Industrial Power, a division of Exide Technologies (www.exi
GNB Solar Project

Gennevilliers, France – (April 10, 2019) – Exide Technologies (www.exide.com), a global provider of stored energy solutions for the automotive and industrial markets, is announcing two new photovolt

Media Inquiries

Global Corporate Communications

Melissa Floyd
[email protected]

Exide Fact Sheet

Exide Media Kit

For all other inquiries: