Exide to Launch New and Improved Automotive Product Portfolio

Exide Technologies (www.exide.com) has powered the story of innovation for 130 years. Now, we are continuing the trend by reinventing batteries from the inside out - with a new product line, improved technology, and refreshed branding.

Exide is simplifying the battery selection process using an innovative Powering and Starting approach. This new path-to-purchase guides decision by balancing a vehicle’s unique battery demands and the consumer lifestyle.

Marathon and Marathon Max products are tailored to the Powering division. These batteries provide optimal power for vehicle infotainment systems, advanced safety equipment, and start/stop functionality. Marathon utilizes EFB (Enhanced Flooded Battery) technology while Marathon Max is an AGM (Absorbed Glass Mat) product. For vehicles that require only essential Starting power, Exide has developed the Sprinter and Sprinter Max lines.

Powering and Starting products will be available November 2018.

Our new products and new path-to-purchase strategy will reduce customer confusion, increase customer satisfaction, and strengthen profits in the battery category. Exide is heading for the future and our customers are in the lead.  


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