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NASCAR Angels and Exide® Batteries
Team Up
to Bring Fans Summer Sweepstakes
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Alpharetta, Georgia - (July 29, 2008)
- NASCAR Angels, a weekly, reality television program
from NASCAR® that hits the road to help those in desperate need
of a transportation fix, is teaming up with Exide® Batteries —
the official battery of NASCAR — to reward even more NASCAR fans
this summer. The Charge Up Your Summer Sweepstakes runs from
July 26 through August 24, and gives fans around the country
the chance to win a year’s supply of gas and an electronic prize
package for their vehicle. Exide® batteries are manufactured and
marketed by Exide Technologies (NASDAQ: XIDE, www.exide.com), a
global leader in stored electrical-energy solutions.
“As a longtime partner of NASCAR, Exide has emphasized the same
core values as our sport — innovation and customer service,”
said Odis Lloyd, managing director of NASCAR’s automotive
division. “In this time of rising gas prices, this sweepstakes
is ideal for NASCAR Angels viewers and demonstrates Exide’s
continued commitment to keeping NASCAR fans well equipped for
the road.”
The grand prize winner of the sweepstakes will receive the Road
Trip Essentials Gift Pack, which includes an Exide® automotive
battery, GPS device, portable DVD player, Sirius® satellite
radio with one year activation, an MP3 player and one year of
free gasoline. There also is an instant prize of a $10 gas
card given away each day during the 30-day promotion.
“With our premium-quality, track-proven batteries powering
competitive teams on the NASCAR racing circuit, and the powerful
NASCAR brand fueling our marketing, Exide is proud of its
association with one of the most successful motorsports programs
in the world,” said Bruce Cole, President – Transportation
Americas, Exide Technologies. “The Charge Up Your Summer
Sweepstakes is an innovative way for Exide and NASCAR Angels to
reach the brand-loyal NASCAR audience with a unique and exciting
seasonal promotion tied to summer driving.”
To learn more and enter the sweepstakes, contestants can go to
http://www.ExideChargeUpYourSummer.com. Enter today and give your
family’s summer road trip a charge of energy with a one-year
supply of gas and fantastic electronic prizes!
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About NASCAR Angels
NASCAR Angels, NASCAR’s first nationally-syndicated television
show, gives deserving individuals across the country a
transportation fix and a unique, behind-the-scenes NASCAR
experience. Hosted by former NASCAR Sprint Cup Series Champion
and current ABC/ESPN broadcaster Rusty Wallace, and NASCAR.COM
talent Shannon Wiseman, NASCAR Angels reaches nearly 90% of the
nation’s viewing audience and airs during weekends on over 200
local broadcast stations. Goodyear Gemini, a national automotive
repair service provider, is the presenting sponsor of the show.
Using the automotive products of NASCAR Performance partners,
Goodyear Gemini technicians work to complete repairs on each
vehicle before the race begins that weekend. While performing
repairs on the cars, the technicians also educate viewers on the
importance of regular vehicle maintenance.
Entering its third season of production, NASCAR Angels is
produced in partnership by NASCAR and MagicDust Television and
is distributed nationally by Litton Entertainment. In addition
to Goodyear Gemini, the show’s sponsor lineup includes Exide
Technologies, NASCAR Technical Institute and Total Resources
International.
For more information, visit
www.nascar.com/auto/angels.
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About Exide Technologies Exide
Technologies, with operations in more than 80 countries, is one
of the world's largest producers and recyclers of lead-acid
batteries. The Company's four global business groups --
Transportation Americas, Transportation Europe and Rest of
World, Industrial Energy Americas and Industrial Energy Europe
and Rest of World -- provide a comprehensive range of stored
electrical energy products and services for industrial and
transportation applications.
Transportation markets include original-equipment and
aftermarket automotive, heavy-duty truck, agricultural and
marine applications, and new technologies for hybrid vehicles
and automotive applications. Industrial markets include
network power applications such as telecommunications systems,
electric utilities, railroads, photovoltaic (solar-power
related) and uninterruptible power supply (UPS), and
motive-power applications including lift trucks, mining and
other commercial vehicles.
Further information about Exide, including its financial
results, are available at
www.exide.com.
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Media Contacts
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Investor Contact
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Carol Knies
Senior Director of Investor Relations
Exide Technologies
678/566-9316 phone
carol.knies@exide.com
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