Our Brands

The strength of our brands is evident in both the longevity of brands such as Sonnenschien as well as our newer more advanced brands such as Absolyte. In our transportation business, Exide's broad portfolio includes such consumer brands as Exide®, NASCAR® Extreme, Marathon, Exide Select Orbital®, Trailblazer®, Exide RoadForce®, Exide MegaCycle®, BIG, Tudor®, Fulmen®, Deta®, Centra®, Stowaway®, and SuperCrank®. On the industrial side, our GNB Industrial business is strengthed by brands including Liberator, Tubular HP, Absolyte, Sonnenschien, Marathon, and Onyx.